Icelandic Mountain Guides awarded with environmental award
We are proud to announce that Icelandic Mountain Guides has been awarded the Icelandic Tourist Board's Environmental Prize for the year 2009. This is the fifteenth annual prize awarded to a company or an institution that is considered to have done a great job with environmental matters that year.
This year, Icelandic Mountain Guides received the prize, mainly due to its goal-oriented environmental policy that aims towards the sustainability of the company's activities, and for its ambition to preserve the fragile nature of the North with the coming generations' interests in mind.
Icelandic Mountain Guides was established in 1994 by four mountain guides and has since then grown and merged with two other companies; Iceland Rovers and The Icelandic Travel Market. From the beginning, the company has aimed towards more professionalism and education in mountain guiding and setting the standards for respectful behavior towards mother nature and the preservation of fragile ecosystems.
Icelandic Mountain Guides follow the World Wildlife Fund's environmental policy for tourism in the Arctic area and have cooperated in FINECO's northern environmental cooperation regarding sustainable approaches towards nature. The company has participated in active dialogue about environmental matters domestically and internationally, and has been a member on advisory councils and commissions dealing with environmental matters and tourism. On our tours, we work with the "Leave No Trace" principals but that ideology is a guiding light for sustainable tourism in untouched areas, aiming at reducing the stress caused by travelers.
Icelandic Mountain Guides follow the same environmental strategy in their offices and warehouse. Paper, plastic, metals, cardboard, glass, batteries and organic waste is recycled or re-used year round. The company uses public transport in 50-60% of its tours and has an excellent cooperation with local people around the country regarding services, guiding and accommodations, to name but a few.
Our reputation and numbers of satisfied clients bear witness that the company's operations have been fruitful.
In this picture, from left: Sveinn Rúnar Traustason, Environmental Director (Icelandic Tourist Board); Ólöf Ýrr Atladóttir Director Generel (Icelandic Tourist Board); Jón Gauti Jónsson, Elín S. Sigurðardóttir, Ester Ósk Traustadóttir, Leifur Örn Svavarsson og Arnar Jónsson, all from Icelandic Mountain Guides and Katrín Júlíusdóttir, Minister of Travel and Tourism.